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How to Make 24 Pieces of Content From 1 Idea?
Creating content for your small business seems like a lot of work. And yes. It will take some work, and there is no way around it to create great content. It will take work, but does it have to be hard? No, it does not. It can be as easy as just having a simple conversation.
Start with an Interview.
Start with an interview. Find someone in your niche and schedule a time to talk. This interview can be done in person or over a video call. Then ask if you can record the conversation. Then hit record and start talking.
Start talking about a relevant topic in your industry and let the conversation go as it will, but be sure to plan a rough outline of questions in advance to keep things on point and from straying too far down a rabbit trail (although those can be fun too). You might be amazed at what two people who are experts in their respective fields will be able to talk about for 30 minutes, if not longer.
Upload Audio and Video Versions
Once you’re done, you can download the recording, post it to Youtube immediately, extract the audio, and upload it to Spotify and Apple Podcasts or wherever you want to distribute your podcast. There you go, that’s three pieces of content. If you want it to be polished, you can edit it in your…
