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How to Use IGTV for Church Communicators
We all love our short videos in the form of Insta stories and Reels. Video content is taking the internet by storm and according to Cisco, 80% of Internet users will be consuming video content. It’s not a coincidence that Instagram has doubled down on video content features from stories, reels, and IGTV. That alone should convince you to invest in making video content. If that is not enough then consider that Instagram users spend roughly 53 minutes on the platform. If you start producing long form content and hosting live streams then most of that 53 minutes will be owned by you and the more of your content will be remembered.
Creating and strategizing Instagram posts for your feed can be a weekly grind. Just when you think you have mastered the algorithm, it changes or a new feature is rolled out. New features and trends are constantly changing In the world of social media. Instagram alone has gone from a photo sharing app with a scrolling feed to introducing stories, reels, guides, IGTV long form videos, and multi image carousel posts. It’s important to not bite off more than you can chew. So if you are still trying to master the feed and story game stick with that, but if you’re ready to tackle the next feature then read on.
